About Micro Holdings
Micro Cars Limited was established in 1996 by veteran automobile engineer, Dr. Lawrence Perera with 20 employees and 1 factory. The objective was to engineer and build Sri Lanka’s first truly home-grown automobile and the result was the launch of ‘Privilege’ which was completely designed and made in Sri Lanka.
The first National Automobile was thus launched in 2001 winning an international patent for its unique design. The demand and acceptance for ‘Privilege’ amazed the country but the production constraints deprived Micro of meeting the escalating demand. The company would develop a low-cost manufacturing and assembly operation that could produce high quality vehicles utilizing the resources and labor force of Sri Lanka.
SsangYong Motor’s existence is a history of frontiers crossed and challenges met to achieve a better future. As a premier manufacturer in Korea’s automotive industry, SsangYong is respected for its advanced styling and outstanding performance since its foundation in 1954, made possible by the company’s quality engineering.
The company entered the era of four-wheel drive vehicles in the 1980s by independently developing Musso and Korando. After 2000, SsangYong established itself as the leader of SUVs by building a full line of SUVs comprising Rexton, Kyron, Actyon, Korando and Actyon Sports.
By developing new horizons for the luxury saloon market, the Chairman became the country’s leading car in its class and was recently upgraded as the Chairman W. As Korea’s first luxury car to be equipped with a 5,000 cc V8 engine as well as 7-speed automatic transmission, Chairman W is the nation’s flagship model and competes with other leading luxury cars around the world.